The media text is any media product we wish to examine. Every description or representation of the world, fictional or otherwise, is an attempt to describe or define reality, and is in some way a construct of reality, a text. MedienABC
All media products, such as television programmes, films, CDs, books, newspapers, website pages, election campaigns, etc. can be used to teach media literacy. Many of these texts, such as comics, film and photographs are also visual texts, and specific suggestions for reading these texts can be found in Reading Visual Texts. The ideas and strategies found in Reading Information-based Texts can also be used with media texts.
Here we look more closely at media texts in general and at the key concepts that underpin all media literacy. Whenever a media product is being read, discussed, or produced, some aspects of the key concepts, (construction, text, audience and production) should be considered.
It is important to help students develop skills and strategies that will empower them to negotiate media texts critically. In order to do this students must come to understand that:
The following lessons provide suggestions for teaching students how to read, analyze and question media texts.
Investigation of Junk Mail
This simple activity can help students better understand some of the key concepts of media literacy.
A Critical Look at Commercial Advertising
This lesson from ReadWriteThink is a more in depth and critical study of the influence of mass media on our lives. Students become aware of the tremendous amount of advertising that they are exposed to on a daily basis. By looking at advertising critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture.
Analyzing Popular T.V. Programs
Another lesson from ReadWriteThink provides a platform in which students can critically analyze popular television programs. By looking at the media critically, students develop an awareness of the messages that are portrayed through the media."
Asking Critical Questions
The video clip shown here introduces the five key critical questions that are asked of media and includes the voices of students answering critical questions about the message. These questions help students think critically about purpose, audience, point-of-view, and representation.
Source : Media Education Lab
MedienABC provides an introduction into media education for teachers. On this site you will find information and practical classroom suggestions taken from a range of well-known media education experts. It is worth a visit.
MediaSmarts has a wealth of resources and information for teachers.
To help teachers introduce the key concepts of media literacy to their students, MediaSmarts has partnered with Concerned Children’s Advertisers to develop a series of videos and accompanying lesson plans on each of the key concepts.